B2B Marketplace
B2Brazil.com is a global B2B marketplace promoting trade and transactions with Brazil.

B2Brazil.com.br é um mercado global B2B promover o comércio e as transações com o Brasil.

B2Brazil.com – Your Source for Business with Brazil

Protecting your Intellectual Property in Brazil

If you have a brand and want to do business in Brazil then you must consider protecting your intellectual property as soon as possible. While companies have faced infringement issues in Brazil in the past, as a WTO member and in order to attract companies and investors, Brazil has made great strides in recent years to overhaul and replace its intellectual property laws. The typical protections sought are:

    • For copyright, no registration is required. However it is essential that an assignment agreement is executed whenever such a work is created in the course of a contract or employment, even by a service provider.
    • For patents (including inventions, utility models and industrial designs) individual registrations must ultimately be made in Brazil, however except for industrial design rights, the search process is lessened by applying under the terms of the Patent Cooperation Treaty.
    • For trademarks, registration in Brazil is the only option as Brazil is not a signatory to the Madrid Protocol. ‘Priority rights’ under the Paris Convention allow rights previously registered elsewhere to become effective in Brazil, if filed within a time limit.

Trademarks are regulated in Brazil under the Industrial Property Law through the National Institute of Industrial Property (INPI).   The system protects shapes, symbols, colors or other devices used to identify a company’s products or services, including trade names.   Companies must have adequate preparation, meaning receiving advice from those who are knowledgeable about intellectual property in Brazil, consulting publications and websites and referring to the many sources of assistance that are aimed specifically at companies doing business there. A local representative with powers to receive judicial summonses is required in order for a foreign company to act before the INPI.  There are excellent trademark services and attorneys – ranging in size from small to large – that can prepare your application and process your intellectual property filing.   A directory of lawyers that provide these services is available on B2Brazil.com (www.b2brazil.com), and includes notable firms such as Ricci & Associados Propriedade Intelectual S/S Ltda and Pinheiro Nunes Arnaud e Scatamburlo Advogados. Currently, unopposed applications take less than three years to be examined although it can be examined sooner and there are efforts to reduce the waiting time further.  The patent registration process may take as long as eight years depending on the type of patent.   However, INPI has been working to streamline, simplify and ensure quality of their services in order to attract researchers and entrepreneurs who can benefit from the use of intellectual property.  Having experienced legal counsel will surely streamline the examination and approval process.  

Yes to Shorts’ #bermudasim campaign in Brazil to allow shorts at work

Brazilians are facing one of the hottest summers ever.  Temperatures in some cities of this tropical country reached more than 40 degrees Celsius, with heat index / thermal sensation making it feel more like 50 degrees Celsius. This excessive heat is making each day increasingly difficult particularly for men who work at offices and must wear long pants. Because of this, a campaign called #BermudaSim (Yes to Shorts) for wearing shorts at office is becoming very popular among a lot of workers. According the campaign’s creators, that have already created an website about this, “ The struggle is for the welfare and quality of life of workers, regardless of social class or function.  From bus driver to CEO.  From janitor to lawyer. #Bermudasim is for everyone.”

The struggle for wearing shorts at work is very similar with another campaign, made by lawyers who must wear suits and ties. The campaign “Paletó no verão, não! (Suit and tie at summer, no!) encouraged by a judge from Rio de Janeiro abolish the requirement of the use of the jacket for law professionals. The movement #BermudaSim has inspired similar rules. Short pants (if worn) must be discrete, cannot be too short, and should not be used on days of important meetings.  Despite the popularity, people are still very conscious of their appearance, especially when the position held in a company is much too important.

Some apparel products offer exactly the kind of short pants that the movement is seeking — comfortable and discreet.  Molusco, a famous brand in Rio de Janeiro, for example, has in its line, all kinds of shorts: from colored shorts, used in the practice of sports like surf to shorts which may well be used in a business casual setting.  The changing of styles gives companies and workers an opportunity to be more comfortable at work in order to be more productive and efficient.  Companies like Molusco are well-situated to attend the changing needs.

 

How to travel safe in Brazil during the 2014 World Cup?

One of the greatest sporting events in the world is coming this year – the World Cup.  It will be held starting in June in the country of Brazil, known worldwide as the “land of soccer”, and by its natural beauty of its land and inhabitants. Thus, besides watching to soccer games and partaking in entertainment, international visitors will have the opportunity to learn about the country, its cities, diverse people and culture. To get around locally and to be safe, there are companies that assist visitors so that their trip is memorable and safe.  One such company is AM Ops.

Some information are fundamental, especially for those who have never visited Brazil before. Geographically, Brazil is 5th largest country in the world, and has 27 states. Matches will be held in several cities located in various States: the first game of Group A, for example, will be in the state of Sao Paulo. The second game, the next day, will be in Natal, almost 3000km from Sao Paulo!  The next game will be in Salvador, 2500km away!

Many Brazilian companies are improving their services and preparing themselves to receive tourists from different countries to meet their needs.  Considering Brazil’s size and the local transport needs, one company stands at the forefront for organizing travel and safety services for visitors — AM Ops.  AM Ops can arrange all types of travel and safety services, to accommodate the needs of its clients, including secured vehicles, translators, bilingual drivers, armed and unarmed security personnel and air taxi to City Tours.

To contact and find out more about what AM Ops offers, please access: http://bb.b2brazil.com/hotsite/amops/

 

Brazilian crafts stands out in the international market

See a list of Brazilian companies that provide handcrafted products

Brazilian crafts and genuine souvenirs had a major increase compared to the country’s exports in the sector ten years ago. According to The Brazilian Trade and Investment Promotion Agency, (APEX) from Oct-12 to Oct-13 the market value reached $38 million USD for the sale of these types of products to foreign trade, whereas in 2003, it was much lower at around $10,000 USD.

Handmade pieces from Brazil are appreciated worldwide for their peculiarity and originality. The main buyers are Europeans and North Americans Smiley faceand most items are made in Minas Gerais State. Brazilian craftsmen can provide a lot of different products: from homemade beverages such as cachaca, to parts made of recycled materials. Some companies stand out in this market and achieve success in the domestic market, such as:

Natureza Brasil: Environmentally friendly and sustainable, the company engages in developing products from native Brazilian biodiversity such as cosmetics and functional food (Cachaca, jellies, etc.)

Solluartes: This company from Minas Gerais manufactures handmade replicas of baroque churches and colonial mansions listed by historic heritage. The products are made in cold ceramic and carefully hand painted.

Tati & Arte: Weavers from a small city in Minas Gerais who make blankets, cushion pads and rugs at handlooms.

Artesanato Belas Artes: Tailings from the extraction of marble and granite along with Blue Quartz are transformed into beautiful decorative pieces and utilitarian products: such as soap dishes and dinner wear.

Charles Dorli: Bijoux jewellery is very famous in Brazil. Charles Dorli produces a wide range of bracelets, earrings and necklaces. Raw materials such as fruit peel and seeds are used to produce this distinctive product line.

If you are looking for importers, exporters, suppliers or distributors, please let us know filling up the form below:

Setting the Standard in Milk Cooling Systems

One of the most important aspects of milk production is maintaining a high quality product by keeping it bacteria free. Keeping your product bacteria free can be a challenge though because milk happens to be the perfect medium for bacteria to grow. This is the case because milk is a great source of all of the principle nutrients, and it also contains a pH of 6.8. Except for shelf-stable (UHT) milk, bacteria is able to stew, reproduce and grow rapidly when the milk is allowed to sit at temperature of 45 degrees or higher. Serving milk at an inappropriate level can also cause foodborne illness. This is why it is imperative that milk be cooled by producers through reliable milk cooling systems and milk cooling storage such as the ones offered by Implemis. These milk cooling systems offer you a bulk tank to store large amounts of milk, and are able to cool the milk to 40 degrees in less than half an hour, ensuring the preservation of a high quality bacteria free product. Companies like Implemis manufacture cooling machines of all sizes to accommodate milk producers and ensure milk safety and quality.

If you are looking for importers, exporters, suppliers or distributors, please let us know filling up the form below:

How To Select The Best Drinking Water Filters

North American research has indicated that Brazilians use one of the most efficient water filtration systems of the world, the traditional clay filters. Clay filters have a ceramic chamber filtration and are used in many Brazilian homes.

Based in “The Drinks Water Book”, by Colin Ingram, studies have proven that ceramic filters are able to retain chlorine, pesticides, iron, and aluminum, lead (95% retention) and still retains 99% of cryptosporidiosis a disease-causing parasite.  drinkwater

Brazilian ceramic water filters can be bought in many places around the world.  Now, due to the Internet, companies can use B2B trade portals like B2Brazil.com to buy ceramic water filters. The most famous water filter in Brazil, by its great quality and price, is from Cerâmica Stéfani company.

They have a long reputation for producing ceramic and drip filters for quality, fresh water. According the research, these water filters (drip and ceramic filters) are efficient because its filtration system is based in gravity, a slower system, which prevents the pass of microorganisms and sediments through the water filter, such as Fluor or Arsenic.

An interesting fact is that despite all technology most water filters do not prevent harmful elements. Water filters made with ceramic by the other hand provides reliable water.

If you are looking for importers, exporters, suppliers or distributors, please let us know filling up the form below:

Brazil is the largest exporter of shoes outside of Asia

The history of the Brazilian footwear industry starts in the southern state of Rio Grande do Sul with the arrival of German and Italian settlers back in the 1820s.  These immigrants brought their culture of craftsmanship, especially in leather goods.  It was not until the late 1800s that a consumer market for shoes was really created, and the first tanneries and machinery manufacturing businesses started to appear, thus enabling the manufacturing process to become more industrialized.

The first shoe factory in Brazil opened in the state of Rio Grande do Sul in 1888.  The consumer demand for shoes from that state grew annually eventually leading to the formation of what is currently one of the largest industrial clusters in the footwear industry in the world. brazilianshoes

In the 1960s, shoe sales were dramatically expanded by exports to overseas markets, with the first large-scale Brazilian export sales and contracts involving shipments to the United States.  Brazilian domestic production in that decade was around 80 million pairs of shoes per year.

In time, new markets started opening and sales opportunities grew.  Shoe manufacturers made direct contact with international buyers and worked directly with their line builders. Today, footwear represents a top export for Brazil, generating US$ 1.5 billion in revenues in international operations.  There are over 8,000 Brazilian footwear manufacturing businesses located in several different states, with the largest footwear clusters located in the states of Rio Grande do Sul, São Paulo, Minas Gerais, Santa Catarina, and Ceará.  The largest producer of shoes is now in the Northeastern part of the country, responsible for 71% of the exports.

Even though Brazil’s footwear exports were impacted by Chinese industry, changes in the United States market and an appreciating currency, Brazil is the most important producer outside of Asia, being responsible for 4.4% of world production (according to World Footwear Yearbook).  It retains a solid industrial base with a world renowned reputation that is poised to grow as pricing from Asia increases, other countries import Brazilian shoes and its currency declines.

Footwear companies either sell their own brands or “white label” brands for their buyers.  With the Internet, there are even more opportunities to directly-source quality shoes from Brazilian manufacturers and buyers can compare quality, style and price in determining who to order from.  A premiere B2B trade portal, based in Brazil, with several dozen of the best Brazilian shoes manufacturers is B2Brazil.com.  Buyers can browse and search for free for the best producers for what they want and need.  Buyers can then contact the producers to work to close a purchase.  The opportunities for trade have never been better.

For a detailed study on the Brazilian footwear industry, read Leather Footwear in Brazil.

If you are looking for importers, exporters, suppliers or distributors, please let us know filling up the form below:

 

Brazil’s Currency Decline has a Silver Lining – Boosting Exports

According to Bloomberg News, at the end of May 2013, Guido Mantega, Brazil’s Finance Minister, said that he is not concerned about the real’s recent weakness and that the government won’t use the exchange rate to tame inflation.  Mantega said a weaker real can boost exports.

brazil consumer durables

The real has weakened more than 4 percent against the dollar in the past month, and extended its decline after Mantega’s comment.  The real closed at R$2.146 to US$1.00.  That is a nearly 10% drop from its close R$1.93 to US$1.00 close in May 2012.  According to economists, the implied exchange rate based on purchase price parity is about R$2.60 to US$1.00, so there could be a further drop to reach this PPP level.                                                                                                                                                                                        

As noted by Mantega, the silver lining of the devaluation of the real is that it can have a dramatic impact on exports because Brazilian products will be cheaper.  As noted in these pages, Brazil has a developed and integrated manufacturing sector, with the second biggest industrial sector in the Americas (behind only the USA).  Brazil’s produces nearly everything including  automobiles, petrochemicals, machinery, electronics, cement and construction, aircraft, textiles, food and beverages, mining and consumer durables.

Many of these suppliers are small and medium enterprises (SMEs) who have the capacity but not the means to export, until now.  The internet has created a channel for SMEs to be found particularly through B2B trade portals.  An indispensable online source for finding Brazilian exporters and doing business in Brazil is B2Brazil. B2Brazil.com is a Brazilian-based online directory of Brazilian companies for business-to-business transactions, and its focus is Brazilian SMEs.  With Brazilian goods getting cheaper, the opportunities for both buyers and sellers on B2Brazil.com are only getting better.
 
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Brazil’s Manufacturing Sector Provides a Global Sourcing Solution

Today, mineral, agricultural and other primary products constitute more than 50 percent of Brazil’s total exports. But that was not always the case. Exports of manufactured goods were once generated higher values than primary and semi-manufactured goods combined. But as its agriculture sector grew, Brazil became one of the world’s leading exporters of soy, sugar, meat, coffee, tobacco, and orange juice. Over the past seven years, the value of commodity exports has quadrupled.

brazilmanufacturers

Brazil has a developed and integrated manufacturing sector which grew up under import substitution during the half century from the 1930s.  Brazil has the world’s sixth largest economy by nominal GDP  and the second biggest industrial sector in the Americas (behind only the USA).  Accounting for 28.5 percent of GDP, Brazil’s diverse industries include automobile, petrochemicals, machinery, electronics, cement and construction, aircraft, textiles, food and beverages, mining and consumer durableWith increased economic stability provided by the Plano Real, Brazilian and multinational businesses have invested heavily in new equipment and technology. The owner of a sophisticated technological sector, Brazil develops projects that range from submarines to aircraft and is involved in space research: It is also a pioneer in many fields, including ethanol production

The Brazilian government has implemented a series of measures intended to help weaken the Real against the Dollar and to reduce costs for the country’s manufacturers and exporters.

The  government’s goal is to help make Brazilian products more competitive in international markets. So far, the Real has decreased in value by more than 20% in the last 10 months. Rather than view the situation in a negative light, there are positive aspects such as: (1) recent decline in the value of the Reais, perhaps heading to its PPP-weighted value of around R$2.70 to US$1.00, (2) the fact that Brazil’s industries are still operating and public and private efforts to expand opportunities, and (3) the labor and logistics costs in other markets such as China increase the attractiveness of sourcing from Brazil.

There are tens of thousands of large and small Brazilian manufacturers ready to take advantage of this opportunity. An indispensable online source for finding Brazilian exporters and doing business in Brazil is B2Brazil.com.  B2Brazil.com is a Brazilian-based online directory of Brazilian companies for business-to-business transactions. The company recently launched B2Brazil.com.br to promote not only Brazilian companies nationally, but also to promote non-Brazilian companies.  Companies can now be promoted globally in English via http://www.B2Brazil.comand in Brazil in Portuguese via http://www.B2Brazil.com.br.

If you are looking for importers, exporters, suppliers or distributors, please let us know filling up the form below:


 

The state of Brazil logistics for Importers and Exporters

Brazil is the world’s 7th largest economy in GDP terms and one its fastest growing. However, high logistics costs could impact growth. The costs are largely the result of regional differences in infrastructure, an underdeveloped rail network and high port fees.

Brazil’s disparate geography of rain forests in the lowlands of the north, plateaus and mountains in the south and the Andes in the west, affect its transport infrastructure.  While the southwest and south have several well-built highways, in the (Amazon) north there is limited infrastructure. logistics

The Brazilian highway system is the main means of transport, handling 60 percent of total transport volume.  Rail transport handles 25% of logistics volume, but lacks quality and density, as it is mostly concentrated in the Southeast.  Even though Brazil has 40.000 kilometers of potentially navigable waterways, this transportation method only corresponds to 13% of the country’s logistic sector. Brazilian ports charge higher fees than most other ports worldwide, and have trouble keeping up with demands.  The industry has become extensively consolidated, fueled by large, multinational and primarily European logistics service providers. As a result of the increased competition, domestic carriers have evolved into logistics service providers

While Brazil’s economy and exports have grown dramatically in the last 10 years, disproportionately high logistics costs may adversely impact this growth.  While production grows it is threatened by the lack of infrastructure regarding the transportation system in the country. For example, Brazilian soybean and corn production will continue to expand over the next 10 years, but only as fast as logistics allow.  Ports are already stretched to the limit in the immediate post-harvest period. The waiting time to load soybeans at Paranagua port in March 2013 was reported to be 57 days. 

The main problem has always been that improvements in logistics always come after production.  On the positive note, not having an efficient system may allow for the implementation for new logistics infrastructure in the coming years, particularly with major global events putting a focus on Brazil.  Integrated logistics solutions can be seen in Brazil. But the efficient and cost-effective implementation of these solutions is being hindered by bureaucratic hurdles.

The main problem has always been that improvements in logistics always come after production.  On the positive note, not having an efficient system may allow for the implementation for new logistics infrastructure in the coming years, particularly with major global events putting a focus on Brazil.  Integrated logistics solutions can be seen in Brazil.  But the efficient and cost-effective implementation of these solutions is being hindered by bureaucratic hurdles.

That said, the Internet has facilitated finding and comparing national and international logistics solutions providers.  Through B2B portals like B2Brazil.com, one can find the right logistics solution to import and export products, from cargo, to train to highway transport.  Logistics providers include  Transportes Cordenonsi, a major highway transport company through the Mercosur countries.  B2Brazil.com also promotes trade service providers like customs brokers, trade agents, storage providers, and so forth, providing a turn-key solution for importers and exporters alike.

If you are looking for importers, exporters, suppliers or distributors, please let us know filling up the form below:

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