Cachaça is Brazil’s unique liquor and growing in popularity worldwide
Cachaça is a Brazilian spirit made from fermented sugarcane juice. It is a unique liquor with a distinct flavor, but is often called Brazil’s “rum”. It is the most popular distilled alcoholic beverage in Brazil, where, according to Wikipedia 2007 figures, 1.5 billion liters (390 million gallons) are consumed annually, compared with 15 million liters (4.0 million gallons) outside the country. It is typically between 38% and 48% alcohol by volume.
The major difference between cachaça and traditional rum is that rum is usually made from molasses, a by-product from refineries that boil the cane juice to extract as much sugar crystal as possible. The United States recognized cachaça as a distinctive Brazilian product, dropping usage of Brazilian rum. Over recent years it has gained recognition internationally and the Caipirinha is the most popular drink made with this spirit and is Brazil’s national drink. Because of this, cachaça has a narrow user profile in that few liquors are so tied in consumers’ mind to a single cocktail.
Brazil produces around 1.5 billion liters of cachaca a year, making it the fourth most-produced distilled liquor in the world behind China’s baijiu, Russian vodka and Korea’s soju. However, most of the spirits are consumed in Brazil, with 98% of the volumes consumed in Brazil. The top export market is Germany and there are hopes that exports will grow in the future particularly with the exposure to Brazil and cachaça from the World Cup and the Olympics.
For businesses that want to buy cachaça, there are many Brazilian distillers that sell internationally. And most of these distillers either sell their own brand or will sell a “white label” for their clients. Brazilian cachaça distillers can be found using B2Brazil.com, Brazils top B2B trade portal. B2Brazil.com contains over 20 cachaça distillers, many of which will produce “white label” productions for their clients’ brands. As global taste and demand for cachaça grows, the future for cachaça is bright.
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