The Huge Brazilian Auto Parts Market
Brazil has long been a producer of automotive parts, including OEM (from factories in Brazil), aftermarket parts, specialty-equipment parts and accessories. Because of buying proclivities, it could develop into one of the world’s most important.
The passions for cars stems in part from motorsports. Motorsports has a firm place in the hearts of Brazilian citizens, and its racers like Emerson Fittipaldi, Nelson Piquet and Ayrton Senna have achieved world-champion status. The market for restoration, classic cars, muscle cars and hot rods is also growing more popular.
Now, having overtaken Germany as the world’s fourth-largest vehicle marketplace with 2011 sales of 3.6 million cars and light trucks (China, the U.S. and Japan are the respective Top 3) – up 10 percent from 2010 – Brazil’s burgeoning middle class represents considerable growth opportunities for industry suppliers. These needs are tended to by Brazilian manufacturers as well as foreign manufacturers.
All of the world’s top car makers are present in Brazil, with Fiat SpA the top-selling auto maker in Brazil in 2012, followed by Volkswagen AG, General Motors Co., Ford Motor Co. and Renault SA. China’s JAC Motors said last year it plans to build a production-plant, to start churning out vehicles from the end of 2014. From 2006 to 2011, Brazilian automotive supplier industry grew by more than 11% annually. Practically all parts are produced in Brazil and the demand for parts means a great opportunity for foreign parts suppliers.
Now is the time for B2B sales to take advantage of Brazil’s growth. A powerful B2B trade portal and marketplace for both Brazilian and non-Brazilian auto parts is B2Brazil.com, Brazil’s top B2B trade portal. Companies are promoted globally in English via B2Brazil.com and in Brazil in Portuguese B2Brazil.com.br. B2Brazil combines buyers and sellers to facilitate auto parts transactions.
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